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Leading online casino and poker room 888.com has announced that it is to extend the successful advertising campaign that saw its logo emblazoned on taxis in two major UK cities.

In a three-month initiative with advertising partner Taxi Promotions UK, the Gibraltar-run site said that its identity and falling red dice logo would be seen on taxis in four major UK cities in a deal brokered through All Response Media.

In addition, all passengers are to be given receipts for their journeys branded with the 888.com logo. The online gaming company’s previous initiative with Taxi Promotions saw a fleet of 175 taxis in London and Manchester sporting the 888.com livery and slogan, The Home of Online Gaming, with the goal of establishing a high market profile.

'The 888.com taxi ad campaign was incredibly successful,” said Matt Robinson, UK Head of Marketing for 888.com. “Taxi Promotions' efficiency, great rates and understanding of our product proved instrumental in creating brand awareness and excellent results.'